Classic and Selling Resumes

By ANCOR Group

What is the difference between a classic resume and a selling one?

The classic resume informs the potential employer about the candidate’s work experience, reports general facts about his or her work biography, which arouses interest and encourages action – an invitation to an interview. Let’s figure out what a resume should include so that it can attract the attention of potential employers.


The resume should reflect the purpose of the job search in the form of the title of the position that you plan to take. It is important to adhere to the rule – “One position – one resume”. It is not necessary to specify several positions, especially if they have significant differences in the area of responsibility, tasks and management level.


On the first page there should be a section “Professional Profile” (Summary Skills), which is designed in a short and concise form and reflects your value to the employer: expertise, experience, knowledge, skills and competencies. When writing a profile, it is important to take into account the needs of the employer in a specific professional direction.


The content of the resume should be adapted to the profile of the vacancy. You should reflect only relevant experience and describe in detail only those functions that are relevant to what you will have to do.

Marker words

The description of functional tasks, knowledge, skills and competencies should contain key words-markers (professional terminology, the name of computer programs, economic indicators, etc.) that reflect your industry affiliation, expertise, professionalism. These words are specific to each industry, they are one for IT and others for the food production sector. These words can be found in the description of the requirements for candidates and the responsibilities of positions (vacancies) on work sites.


A mandatory item for a selling resume, as it demonstrates your success and effectiveness, distinguishing you from other candidates. It is desirable to describe them through the prism of the main KPIs, using quantitative and qualitative data, business effects. When reflecting the results, be guided by the following principles: measurability, concreteness, impressiveness, usefulness.


If you have participated in large-scale projects that have allowed you to prove yourself, develop leadership skills and gain valuable experience, tell us about it in your resume. Reflect your role and describe the result achieved.

Additional education

It is worth demonstrating to the labor market your knowledge, breadth of outlook and orientation to development, reflecting information about trainings, advanced training courses, educational programs that are relevant to the professional field in which you are looking for a job.


If your profession is related to creativity or project activities, prepare a portfolio and include a link to a presentation in the cloud space in your resume.


You should not use standard templates, especially if you plan to make a targeted resume mailing in the company. Approach its design with a certain amount of creativity.

In conclusion, I would like to remind you that the resume performs only part of the tasks related to the process of “selling” the candidate, forming the interest of the employer and encouraging them to learn more about him. At the next stages of the assessment, whether it is an interview or an assessment, you will have to confirm and prove what you have written.

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